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Branding Is More Than a Logo When people think of branding, the first thing that comes to mind is often a logo. While your logo is important, it’s only one piece of a much larger picture. Branding includes your colors, fonts, tone of voice, messaging, and the overall experience people have with your business. Together, these elements create a powerful identity that communicates who you are and what you stand for. Building Trust Through Consistency A strong brand builds trust